<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
    <title>The Awesome Blog — Awesome Website Guys</title>
    <link>https://awesomewebsiteguys.com/blog/</link>
    <atom:link href="https://awesomewebsiteguys.com/blog/feed.xml" rel="self" type="application/rss+xml"/>
    <description>Daily articles on websites, hosting, maintenance, and growing a business online.</description>
    <language>en-us</language>
    <lastBuildDate>Tue, 15 Sep 2026 12:00:00 GMT</lastBuildDate>
    <item>
      <title>Fonts Are Probably Slowing Down Your Site</title>
      <link>https://awesomewebsiteguys.com/blog/fonts-are-probably-slowing-down-your-site/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/fonts-are-probably-slowing-down-your-site/</guid>
      <pubDate>Tue, 15 Sep 2026 12:00:00 GMT</pubDate>
      <category>Performance</category>
      <description>Typography is worth investing in and web fonts are one of the most common causes of slow first renders. Both things are true.</description>
    </item>
    <item>
      <title>Webflow for Marketing Teams: What It Solves</title>
      <link>https://awesomewebsiteguys.com/blog/webflow-for-marketing-teams-what-it-solves/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/webflow-for-marketing-teams-what-it-solves/</guid>
      <pubDate>Mon, 14 Sep 2026 12:00:00 GMT</pubDate>
      <category>Platforms</category>
      <description>Webflow sits between a page builder and hand-written code. That position suits some teams exactly and frustrates others.</description>
    </item>
    <item>
      <title>Retargeting Basics and What the Pixel Actually Does</title>
      <link>https://awesomewebsiteguys.com/blog/retargeting-basics-and-what-the-pixel-actually-does/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/retargeting-basics-and-what-the-pixel-actually-does/</guid>
      <pubDate>Sun, 13 Sep 2026 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>Retargeting is the cheapest paid advertising most businesses can run, and the easiest to run badly enough to irritate people.</description>
    </item>
    <item>
      <title>Chatbots: Helpful or Harmful on a Small Business Site?</title>
      <link>https://awesomewebsiteguys.com/blog/chatbots-helpful-or-harmful-on-a-small-business-site/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/chatbots-helpful-or-harmful-on-a-small-business-site/</guid>
      <pubDate>Sat, 12 Sep 2026 12:00:00 GMT</pubDate>
      <category>AI</category>
      <description>A chat widget can capture leads you would otherwise lose or annoy visitors into leaving. Which one it does comes down to a few settings.</description>
    </item>
    <item>
      <title>How to Read a Traffic Drop Without Panicking</title>
      <link>https://awesomewebsiteguys.com/blog/how-to-read-a-traffic-drop-without-panicking/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/how-to-read-a-traffic-drop-without-panicking/</guid>
      <pubDate>Fri, 11 Sep 2026 12:00:00 GMT</pubDate>
      <category>Analytics</category>
      <description>Most alarming traffic declines are seasonality, a tracking bug, or one page. Work through the causes in order before rewriting anything.</description>
    </item>
    <item>
      <title>Trust Signals That Belong Above the Fold</title>
      <link>https://awesomewebsiteguys.com/blog/trust-signals-that-belong-above-the-fold/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/trust-signals-that-belong-above-the-fold/</guid>
      <pubDate>Thu, 10 Sep 2026 12:00:00 GMT</pubDate>
      <category>Conversion</category>
      <description>A first-time visitor is deciding whether you are real before they decide whether you are good. A few specific elements answer that quickly.</description>
    </item>
    <item>
      <title>Response Times and What a Website SLA Actually Means</title>
      <link>https://awesomewebsiteguys.com/blog/response-times-and-what-a-website-sla-actually-means/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/response-times-and-what-a-website-sla-actually-means/</guid>
      <pubDate>Wed, 09 Sep 2026 12:00:00 GMT</pubDate>
      <category>Support</category>
      <description>Uptime percentages and response guarantees sound precise and often are not. Here is how to read the terms before you need them.</description>
    </item>
    <item>
      <title>Getting Your Store Ready for Holiday Traffic Spikes</title>
      <link>https://awesomewebsiteguys.com/blog/getting-your-store-ready-for-holiday-traffic-spikes/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/getting-your-store-ready-for-holiday-traffic-spikes/</guid>
      <pubDate>Tue, 08 Sep 2026 12:00:00 GMT</pubDate>
      <category>Ecommerce</category>
      <description>A traffic spike exposes every weakness at once. September is when you find them; November is when they cost you orders.</description>
    </item>
    <item>
      <title>Keyword Research on a Small Budget</title>
      <link>https://awesomewebsiteguys.com/blog/keyword-research-on-a-small-budget/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/keyword-research-on-a-small-budget/</guid>
      <pubDate>Mon, 07 Sep 2026 12:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>You can find the terms worth writing for using free tools and an hour, as long as you look for commercial intent instead of search volume.</description>
    </item>
    <item>
      <title>White Space and the Fear of an Empty Page</title>
      <link>https://awesomewebsiteguys.com/blog/white-space-and-the-fear-of-an-empty-page/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/white-space-and-the-fear-of-an-empty-page/</guid>
      <pubDate>Sun, 06 Sep 2026 12:00:00 GMT</pubDate>
      <category>Design</category>
      <description>Cramming more onto a page feels productive and reads as noise. Space is what tells a visitor where to look.</description>
    </item>
    <item>
      <title>Staging Sites: What They Are For and When to Use One</title>
      <link>https://awesomewebsiteguys.com/blog/staging-sites-what-they-are-for-and-when-to-use-one/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/staging-sites-what-they-are-for-and-when-to-use-one/</guid>
      <pubDate>Sat, 05 Sep 2026 12:00:00 GMT</pubDate>
      <category>Hosting</category>
      <description>A staging site is a copy of your live site where mistakes are free. Most hosts include one, and most owners have never opened it.</description>
    </item>
    <item>
      <title>An Editorial Calendar That Survives Busy Season</title>
      <link>https://awesomewebsiteguys.com/blog/an-editorial-calendar-that-survives-busy-season/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/an-editorial-calendar-that-survives-busy-season/</guid>
      <pubDate>Fri, 04 Sep 2026 12:00:00 GMT</pubDate>
      <category>Content</category>
      <description>Publishing stops the week work gets hard, which is exactly when it should not. The fix is structural: write ahead and lower the bar for maintenance.</description>
    </item>
    <item>
      <title>Phishing Emails That Target Website Owners</title>
      <link>https://awesomewebsiteguys.com/blog/phishing-emails-that-target-website-owners/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/phishing-emails-that-target-website-owners/</guid>
      <pubDate>Thu, 03 Sep 2026 12:00:00 GMT</pubDate>
      <category>Security</category>
      <description>Domain scams, fake copyright notices, and forged host alerts all rely on urgency. Knowing the five common formats makes them obvious.</description>
    </item>
    <item>
      <title>The Fall Audit: Forms, Emails, and Phone Numbers</title>
      <link>https://awesomewebsiteguys.com/blog/the-fall-audit-forms-emails-and-phone-numbers/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/the-fall-audit-forms-emails-and-phone-numbers/</guid>
      <pubDate>Wed, 02 Sep 2026 12:00:00 GMT</pubDate>
      <category>Maintenance</category>
      <description>The most expensive website failures are silent ones, where the site looks fine and the leads never arrive. Three checks find nearly all of them.</description>
    </item>
    <item>
      <title>A Q4 Website Timeline That Starts in September</title>
      <link>https://awesomewebsiteguys.com/blog/a-q4-website-timeline-that-starts-in-september/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/a-q4-website-timeline-that-starts-in-september/</guid>
      <pubDate>Tue, 01 Sep 2026 12:00:00 GMT</pubDate>
      <category>Business</category>
      <description>Everything you want live in November has to be decided in September. Here is the week-by-week order that keeps the fourth quarter calm.</description>
    </item>
    <item>
      <title>Schema Markup Worth Adding to a Small Business Site</title>
      <link>https://awesomewebsiteguys.com/blog/schema-markup-worth-adding-to-a-small-business-site/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/schema-markup-worth-adding-to-a-small-business-site/</guid>
      <pubDate>Mon, 31 Aug 2026 12:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>Structured data is a small, boring investment that makes your pages easier for machines to read. Four types cover almost every small business.</description>
    </item>
    <item>
      <title>Testimonials That Actually Persuade</title>
      <link>https://awesomewebsiteguys.com/blog/testimonials-that-actually-persuade/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/testimonials-that-actually-persuade/</guid>
      <pubDate>Sun, 30 Aug 2026 12:00:00 GMT</pubDate>
      <category>Conversion</category>
      <description>Five-star quotes saying "great service" persuade nobody. Specific ones that name the doubt they overcame do most of your selling.</description>
    </item>
    <item>
      <title>Website Builders and the Lock-In Question</title>
      <link>https://awesomewebsiteguys.com/blog/website-builders-and-the-lock-in-question/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/website-builders-and-the-lock-in-question/</guid>
      <pubDate>Sat, 29 Aug 2026 12:00:00 GMT</pubDate>
      <category>Platforms</category>
      <description>Every platform locks you in to some degree. What matters is which parts you could take with you if you had to leave tomorrow.</description>
    </item>
    <item>
      <title>Planning Your Website Work for the Fourth Quarter</title>
      <link>https://awesomewebsiteguys.com/blog/planning-your-website-work-for-the-fourth-quarter/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/planning-your-website-work-for-the-fourth-quarter/</guid>
      <pubDate>Fri, 28 Aug 2026 12:00:00 GMT</pubDate>
      <category>Business</category>
      <description>Q4 changes what your website is for. Deciding in August what you will and will not touch prevents the November scramble.</description>
    </item>
    <item>
      <title>Core Web Vitals in Plain English</title>
      <link>https://awesomewebsiteguys.com/blog/core-web-vitals-in-plain-english/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/core-web-vitals-in-plain-english/</guid>
      <pubDate>Thu, 27 Aug 2026 12:00:00 GMT</pubDate>
      <category>Performance</category>
      <description>Three metrics, three plain questions: how fast did it appear, does it respond, and does it hold still. Here is what fails each one.</description>
    </item>
    <item>
      <title>What Direct Traffic Is Hiding in Your Analytics</title>
      <link>https://awesomewebsiteguys.com/blog/what-direct-traffic-is-hiding-in-your-analytics/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/what-direct-traffic-is-hiding-in-your-analytics/</guid>
      <pubDate>Wed, 26 Aug 2026 12:00:00 GMT</pubDate>
      <category>Analytics</category>
      <description>A large direct traffic number rarely means people typed your URL. It usually means measurement is failing somewhere you can fix.</description>
    </item>
    <item>
      <title>AI Answers Are Changing How People Find Your Site</title>
      <link>https://awesomewebsiteguys.com/blog/ai-answers-are-changing-how-people-find-your-site/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/ai-answers-are-changing-how-people-find-your-site/</guid>
      <pubDate>Tue, 25 Aug 2026 12:00:00 GMT</pubDate>
      <category>AI</category>
      <description>When an assistant answers the question instead of listing links, some of your traffic disappears and some of it gets better. Here is how to adapt without panicking.</description>
    </item>
    <item>
      <title>Landing Pages for Ad Campaigns: Stop Sending Traffic to the Homepage</title>
      <link>https://awesomewebsiteguys.com/blog/landing-pages-for-ad-campaigns-stop-sending-traffic-to-the-homepage/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/landing-pages-for-ad-campaigns-stop-sending-traffic-to-the-homepage/</guid>
      <pubDate>Mon, 24 Aug 2026 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>Paid traffic pointed at a homepage converts poorly because the homepage has to serve everyone. A campaign page only has to serve one person.</description>
    </item>
    <item>
      <title>Product Photos and Page Speed: Getting Both</title>
      <link>https://awesomewebsiteguys.com/blog/product-photos-and-page-speed-getting-both/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/product-photos-and-page-speed-getting-both/</guid>
      <pubDate>Sun, 23 Aug 2026 12:00:00 GMT</pubDate>
      <category>Ecommerce</category>
      <description>Shoppers want to zoom in on every detail and they also leave slow pages. Those goals conflict less than most stores assume.</description>
    </item>
    <item>
      <title>Broken Links, Redirects, and 404 Hygiene</title>
      <link>https://awesomewebsiteguys.com/blog/broken-links-redirects-and-404-hygiene/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/broken-links-redirects-and-404-hygiene/</guid>
      <pubDate>Sat, 22 Aug 2026 12:00:00 GMT</pubDate>
      <category>Maintenance</category>
      <description>Broken links accumulate quietly with every edit and deletion. Cleaning them up is straightforward and recovers traffic you already paid for.</description>
    </item>
    <item>
      <title>Your Site Is Down: What to Do in the First 15 Minutes</title>
      <link>https://awesomewebsiteguys.com/blog/your-site-is-down-what-to-do-in-the-first-fifteen-minutes/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/your-site-is-down-what-to-do-in-the-first-fifteen-minutes/</guid>
      <pubDate>Fri, 21 Aug 2026 12:00:00 GMT</pubDate>
      <category>Support</category>
      <description>Outages get long when people act randomly. A short, ordered checklist keeps the response calm and usually finds the cause inside ten minutes.</description>
    </item>
    <item>
      <title>Mobile Navigation Patterns That Actually Work</title>
      <link>https://awesomewebsiteguys.com/blog/mobile-navigation-patterns-that-actually-work/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/mobile-navigation-patterns-that-actually-work/</guid>
      <pubDate>Thu, 20 Aug 2026 12:00:00 GMT</pubDate>
      <category>Design</category>
      <description>The hamburger menu is fine. What is not fine is putting everything inside it and hoping visitors go looking.</description>
    </item>
    <item>
      <title>Refreshing Old Posts Often Beats Writing New Ones</title>
      <link>https://awesomewebsiteguys.com/blog/refreshing-old-posts-often-beats-writing-new-ones/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/refreshing-old-posts-often-beats-writing-new-ones/</guid>
      <pubDate>Wed, 19 Aug 2026 12:00:00 GMT</pubDate>
      <category>Content</category>
      <description>An article ranking at position 11 is worth more attention than a new post starting from nothing. Updating is faster, cheaper, and more reliable.</description>
    </item>
    <item>
      <title>The Admin Account Audit You Should Do Quarterly</title>
      <link>https://awesomewebsiteguys.com/blog/the-admin-account-audit-you-should-do-quarterly/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/the-admin-account-audit-you-should-do-quarterly/</guid>
      <pubDate>Tue, 18 Aug 2026 12:00:00 GMT</pubDate>
      <category>Security</category>
      <description>Most sites accumulate administrator accounts and never remove them. Every extra one is a door you are not watching.</description>
    </item>
    <item>
      <title>Local SEO Checklist for a Multi-Location Business</title>
      <link>https://awesomewebsiteguys.com/blog/local-seo-checklist-for-a-multi-location-business/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/local-seo-checklist-for-a-multi-location-business/</guid>
      <pubDate>Mon, 17 Aug 2026 12:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>Two locations are more than twice the work of one, because everything that can be inconsistent now is. Here is the structure that holds up.</description>
    </item>
    <item>
      <title>Website Budgets: What It Costs to Build vs Run</title>
      <link>https://awesomewebsiteguys.com/blog/website-budgets-what-it-costs-to-build-versus-run/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/website-budgets-what-it-costs-to-build-versus-run/</guid>
      <pubDate>Sun, 16 Aug 2026 12:00:00 GMT</pubDate>
      <category>Business</category>
      <description>Businesses budget for the build and forget the run, which is why so many sites are two years old and falling apart.</description>
    </item>
    <item>
      <title>CDNs Explained for People Who Do Not Care About CDNs</title>
      <link>https://awesomewebsiteguys.com/blog/cdns-explained-for-people-who-do-not-care-about-cdns/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/cdns-explained-for-people-who-do-not-care-about-cdns/</guid>
      <pubDate>Sat, 15 Aug 2026 12:00:00 GMT</pubDate>
      <category>Hosting</category>
      <description>A content delivery network is a simple idea buried in jargon. Whether you need one depends on where your visitors are and what your site does.</description>
    </item>
    <item>
      <title>Pricing Pages: Show the Number</title>
      <link>https://awesomewebsiteguys.com/blog/pricing-pages-show-the-number/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/pricing-pages-show-the-number/</guid>
      <pubDate>Fri, 14 Aug 2026 12:00:00 GMT</pubDate>
      <category>Conversion</category>
      <description>Hiding your prices does not protect you from competitors. It filters out the buyers who were ready and keeps the ones who want to negotiate.</description>
    </item>
    <item>
      <title>Should a Non-Ecommerce Business Use Shopify?</title>
      <link>https://awesomewebsiteguys.com/blog/should-a-non-ecommerce-business-use-shopify/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/should-a-non-ecommerce-business-use-shopify/</guid>
      <pubDate>Thu, 13 Aug 2026 12:00:00 GMT</pubDate>
      <category>Platforms</category>
      <description>Shopify is excellent at selling and mediocre at everything else. That trade is worth it for some service businesses and wrong for most.</description>
    </item>
    <item>
      <title>Set Up Conversion Tracking Without a Developer</title>
      <link>https://awesomewebsiteguys.com/blog/set-up-conversion-tracking-without-a-developer/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/set-up-conversion-tracking-without-a-developer/</guid>
      <pubDate>Wed, 12 Aug 2026 12:00:00 GMT</pubDate>
      <category>Analytics</category>
      <description>Most small business sites measure traffic and not outcomes. Tracking the three actions that matter takes an afternoon and no code.</description>
    </item>
    <item>
      <title>Plugin Updates: Automatic, Manual, or Staged</title>
      <link>https://awesomewebsiteguys.com/blog/plugin-updates-automatic-manual-or-staged/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/plugin-updates-automatic-manual-or-staged/</guid>
      <pubDate>Tue, 11 Aug 2026 12:00:00 GMT</pubDate>
      <category>Maintenance</category>
      <description>Auto-updates prevent one kind of disaster and cause another. The right policy is different for security patches, minor releases, and major versions.</description>
    </item>
    <item>
      <title>Use AI to Draft, Not to Publish</title>
      <link>https://awesomewebsiteguys.com/blog/use-ai-to-draft-not-to-publish/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/use-ai-to-draft-not-to-publish/</guid>
      <pubDate>Mon, 10 Aug 2026 12:00:00 GMT</pubDate>
      <category>AI</category>
      <description>The gap between an AI draft and a publishable page is small, specific, and entirely made of things only you know about your business.</description>
    </item>
    <item>
      <title>An Email List Beats a Social Following for Most Businesses</title>
      <link>https://awesomewebsiteguys.com/blog/an-email-list-beats-a-social-following-for-most-businesses/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/an-email-list-beats-a-social-following-for-most-businesses/</guid>
      <pubDate>Sun, 09 Aug 2026 12:00:00 GMT</pubDate>
      <category>Marketing</category>
      <description>You rent your social audience and you own your email list. That distinction decides more marketing outcomes than any content strategy.</description>
    </item>
    <item>
      <title>Shipping and Tax Surprises at Checkout</title>
      <link>https://awesomewebsiteguys.com/blog/shipping-and-tax-surprises-at-checkout/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/shipping-and-tax-surprises-at-checkout/</guid>
      <pubDate>Sat, 08 Aug 2026 12:00:00 GMT</pubDate>
      <category>Ecommerce</category>
      <description>The cost that appears at the last step is the leading cause of abandoned carts. Fixing it is a merchandising decision more than a technical one.</description>
    </item>
    <item>
      <title>Image Weight Is Still the Number One Speed Problem</title>
      <link>https://awesomewebsiteguys.com/blog/image-weight-is-still-the-number-one-speed-problem/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/image-weight-is-still-the-number-one-speed-problem/</guid>
      <pubDate>Fri, 07 Aug 2026 12:00:00 GMT</pubDate>
      <category>Performance</category>
      <description>After a decade of better tooling, oversized images remain the most common reason small business pages are slow, and the easiest thing to fix.</description>
    </item>
    <item>
      <title>Writing Service Pages That Rank and Convert</title>
      <link>https://awesomewebsiteguys.com/blog/writing-service-pages-that-rank-and-convert/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/writing-service-pages-that-rank-and-convert/</guid>
      <pubDate>Thu, 06 Aug 2026 12:00:00 GMT</pubDate>
      <category>Content</category>
      <description>A service page has two audiences with different needs. Structuring it for both is a solved problem, and most pages solve for neither.</description>
    </item>
    <item>
      <title>What to Send Your Web Team So a Fix Takes Minutes</title>
      <link>https://awesomewebsiteguys.com/blog/what-to-send-your-web-team-so-a-fix-takes-minutes/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/what-to-send-your-web-team-so-a-fix-takes-minutes/</guid>
      <pubDate>Wed, 05 Aug 2026 12:00:00 GMT</pubDate>
      <category>Support</category>
      <description>Most support delays are not technical. They are round trips spent establishing what you saw, where you saw it, and what you expected instead.</description>
    </item>
    <item>
      <title>Stock Photos vs Real Photos on a Business Website</title>
      <link>https://awesomewebsiteguys.com/blog/stock-photos-versus-real-photos-on-a-business-website/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/stock-photos-versus-real-photos-on-a-business-website/</guid>
      <pubDate>Tue, 04 Aug 2026 12:00:00 GMT</pubDate>
      <category>Design</category>
      <description>Stock photography is not the enemy. Using it where visitors expect proof of your actual work is, and the fix costs one afternoon with a phone.</description>
    </item>
    <item>
      <title>SSL Certificates, Expiry, and Why the Padlock Matters</title>
      <link>https://awesomewebsiteguys.com/blog/ssl-certificates-expiry-and-why-the-padlock-matters/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/ssl-certificates-expiry-and-why-the-padlock-matters/</guid>
      <pubDate>Mon, 03 Aug 2026 12:00:00 GMT</pubDate>
      <category>Security</category>
      <description>An expired certificate turns your website into a full-page browser warning. Here is how renewal actually works and why it silently fails.</description>
    </item>
    <item>
      <title>Internal Links Are the Cheapest SEO You Are Not Doing</title>
      <link>https://awesomewebsiteguys.com/blog/internal-links-are-the-cheapest-seo-you-are-not-doing/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/internal-links-are-the-cheapest-seo-you-are-not-doing/</guid>
      <pubDate>Sun, 02 Aug 2026 12:00:00 GMT</pubDate>
      <category>SEO</category>
      <description>You control every internal link on your site, they cost nothing, and most small business sites have almost none outside the navigation.</description>
    </item>
    <item>
      <title>The First-Monday Website Review Ritual</title>
      <link>https://awesomewebsiteguys.com/blog/the-first-monday-website-review-ritual/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/the-first-monday-website-review-ritual/</guid>
      <pubDate>Sat, 01 Aug 2026 12:00:00 GMT</pubDate>
      <category>Business</category>
      <description>A website only improves when someone looks at it on purpose. Here is a 30-minute monthly review that fits between other work and actually changes decisions.</description>
    </item>
    <item>
      <title>The Mid-Year Website Chores Nobody Does</title>
      <link>https://awesomewebsiteguys.com/blog/the-mid-year-website-chores-nobody-does/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/the-mid-year-website-chores-nobody-does/</guid>
      <pubDate>Fri, 31 Jul 2026 12:00:00 GMT</pubDate>
      <category>Maintenance</category>
      <description>Half the year is gone. These are the maintenance items that never make it onto a to-do list and cause the most trouble in the back half.</description>
    </item>
    <item>
      <title>Migrating Platforms Without Losing Your Rankings</title>
      <link>https://awesomewebsiteguys.com/blog/migrating-platforms-without-losing-your-rankings/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/migrating-platforms-without-losing-your-rankings/</guid>
      <pubDate>Thu, 30 Jul 2026 12:00:00 GMT</pubDate>
      <category>Platforms</category>
      <description>Most traffic lost in a redesign is lost to broken URLs, not to design. The mapping work is unglamorous and it is the entire job.</description>
    </item>
    <item>
      <title>How to Hand Off a Website When an Employee Leaves</title>
      <link>https://awesomewebsiteguys.com/blog/how-to-hand-off-a-website-when-an-employee-leaves/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/how-to-hand-off-a-website-when-an-employee-leaves/</guid>
      <pubDate>Wed, 29 Jul 2026 12:00:00 GMT</pubDate>
      <category>Business</category>
      <description>The person who ran your website is leaving. Here is the checklist that keeps the site, the domain, and the email working after their last day.</description>
    </item>
    <item>
      <title>Make Your Phone Number the Easiest Thing on the Page</title>
      <link>https://awesomewebsiteguys.com/blog/make-your-phone-number-the-easiest-thing-on-the-page/</link>
      <guid isPermaLink="true">https://awesomewebsiteguys.com/blog/make-your-phone-number-the-easiest-thing-on-the-page/</guid>
      <pubDate>Tue, 28 Jul 2026 12:00:00 GMT</pubDate>
      <category>Conversion</category>
      <description>For service businesses, the phone is still the highest-intent conversion. Most sites bury it, break it on mobile, or never measure it.</description>
    </item>
  </channel>
</rss>
