Email Marketing is more than a monthly newsletter. It’s about list segmentation, increasing a list size, list health, mobile first approach to design and much more.
If you focus more on who you’re targeting, you’ll notice a major shift in behavior and trends that lead to higher open rates, better click through rates and achieve phenominal results – that’s what we do for our clients.
To kick off all new email marketing campaigns, we go through the following steps:
#1) Audit – What does your current strategy look like in terms of design, frequency, content and what results are they producing. What’s your list growth strategy?
#2) Strategy – Putting together S.M.A.R.T. goals (specific, measurable, attainable, realistic, time-based) considering your budget and business needs. This includes action items and deliverables.
#3) Execute – We hope that you choose to have us execute the strategy that we develop for you and this will take place on a monthly basis.
#4) Monthly Reporting and Meetings – Our reports aren’t generic. They are specific and descriptive on tasks that we complete each month. They are results driven to show you our effectiveness. And they are explained in a monthly meeting so you understand them and can ask questions. We also rely on your feedback and depend on you to keep us abreast of company news/sales/changes/highlights.
#5) Measure & Improve – Absolutely no one creates a perfect strategy that never changes. We will constantly look at what tasks are performing well and how we need to adapt in order to provide you the best results.
This is just a taste of some of the things we do on a monthly basis to help you reach your full potential through email marketing. We hope you’ll give us an opportunity to look into your current strategies and let us show you what we can do for your business.