Search Engine Optimization (SEO) is a long term strategy to help you rank higher in Google (and other search engines) for key terms your clients are using to find your products or services. There are hundreds of tasks we could do on your website (on-site SEO), off of your website (off-site SEO) and in the map (popularly known as “Local SEO”). Depending on your industry and competition, this could consist of some very simple and easy strategies that don’t require a lot of time – or it could be an intense long process inching you ahead slowly. Regardless, we will meet with you to discuss your goals and provide a realistic audit and strategy to achieve your those goals.
To kick off all new SEO strategies, we go through the following steps:
#1) Audit – Where do you currently rank for different terms? What are some key opportunities for quick wins or issues to fix?
#2) Strategy – Putting together S.M.A.R.T. goals (specific, measurable, attainable, realistic, time-based) considering your budget and business needs. This includes action items and deliverables.
#3) Execute – We hope that you choose to have us execute the strategy that we develop for you and this will take place on a monthly basis.
#4) Monthly Reporting and Meetings – Our reports aren’t generic. They are specific and descriptive on tasks that we complete each month. They are results driven to show you our effectiveness. And they are explained in a monthly meeting so you understand them and can ask questions. We also rely on your feedback and depend on you to keep us abreast of company news/sales/changes/highlights.
#5) Measure & Improve – Absolutely no one creates a perfect strategy that never changes. We will constantly look at what tasks are performing well and how we need to adapt in order to provide you the best results.
So, what do we do?
It varies greatly on industry, competition, and overall strategy for your company. It also depends on budget and allotted time each month however here are a few tasks that we would perform on a monthly basis:
Creating content includes: Steady cam videos, custom photography, drone & high-end video ($$), headshots, blog writing, keyword page content and more.
We focus on your Local SEO ranking in the maps so we’ll complete the following tasks: Create, Verify, Optimize all local profiles on Google, Yahoo, Bing, Yelp, Foursquare, etc.. We also create strategies for increasing reviews.
On-site SEO includes optimizing content, page speed, photos, meta, and more.
Off-site SEO includes developing a back-link profile with reputable local companies as well as disavowing bad links coming to your website.
This is just a taste of some of the things we do on a monthly basis to help you out rank your competition, get more targeted traffic consisting of your clients resulting in higher revenue for your company.