Social Media Marketing consists of posting, monitoring and engaging on a variety of platforms online where your customers spend time. This is different for many clients however strategies and goals are very similar. We will touch on them here, but we’d love to meet with you personally so we can show you results.
If I told you I could get you 10,000 Facebook Likes tomorrow, what does that mean? Does that help you? The answer quite simply is, No. The real questions are:
1) Are these my ideal clients? Will they buy my product/service?
2) Are they engaged? If you have 80,000 Likes but only get 3-5 likes per post, there’s a problem.
3) What business (in $$$) is this creating for my business and what’s my ROI? Am I getting leads and sales?
It’s a combination of the right content, at the right time, with engaging call to actions and an effective strategy – that goes for Facebook, Twitter, Instagram, Youtube, Pinterest, Snapchat or any other platform we focus our efforts on.
To kick off all new campaigns, we go through the following steps:
#1) Audit – How do you currently perform and what platforms do you focus on? What are some key opportunities for quick wins or issues to fix?
#2) Strategy – Putting together S.M.A.R.T. goals (specific, measurable, attainable, realistic, time-based) considering your budget and business needs. This includes action items and deliverables.
#3) Execute – We hope that you choose to have us execute the strategy that we develop for you and this will take place on a monthly basis.
#4) Monthly Reporting and Meetings – Our reports aren’t generic. They are specific and descriptive on tasks that we complete each month. They are results driven to show you our effectiveness. And they are explained in a monthly meeting so you understand them and can ask questions. We also rely on your feedback and depend on you to keep us abreast of company news/sales/changes/highlights.
#5) Measure & Improve – Absolutely no one creates a perfect strategy that never changes. We will constantly look at what tasks are performing well and how we need to adapt in order to provide you the best results.
We’re crafty with content. Strategic and proactive. There is intent on everything we do to follow an overall plan. We focus on what matters. We listen to your goals and needs. We explain our strategy and keep you in the know.