Don’t Focus on Just the Home Page, Keywords, and Titles

When customers visit your site, the first step to sales is to see the products they were looking for. While search engine optimization and better rankings help prospective customers find your site via search engines, these strategies cannot keep your customers on your site or make them buy your products or services. Indeed, it is important to quickly capture your prospective customers’ interest in what you are offering and encourage them to stay on your site. Motivate your customers to buy your products or services by providing clear and unambiguous information that customers need to know. For example, it may help to keep your various products’ information on different pages. By providing suitable and easily visible links, customers can navigate to these pages and find more information about what you’re selling.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you will make much money. Indeed, a website business is an extension or replacement for a standard storefront. Luckily, there are easy methods to better understand your target customer. For example, you can send an email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Are your return policies and guarantees better than your competitors? To learn even more about your customers, you can check their credit card records or ask your customers to complete a simple contact form with their name, address, age, and gender when they purchase a product.

Does Your Website Give Enough Contact Information?

When you sell from a website, your customers can buy your products 24 hours a day. Your customers may also be from other states that are thousands of miles away. Is is crucial to always provide updated contact information, preferably on every page of your website. Your contact information should include your mailing address, telephone number, and an email address that reaches you. Indeed, people may need to contact you about sales, general information, or technical problems on your site. Also, you should have your email forwarded to another email address, if you do not check your website mailbox often. When customers want to buy online, provide enough options like credit cards, PayPal, or other online payment services. This will help ensure your customers have a variety of payment and contact methods to not only use your site, but reach you as needed. Furthermore, providing this key information helps build trust with your customers.

I hope you enjoyed this article about features that should be used on your website. These tips will provide a better site experience for your visitors and hopefully boost your site traffic, revenue, and conversions.