Client Profile

Name: BSRI

Industry: Nonprofit 

Location: Shallotte, NC

Scope: Website, Marketing, and SEO

Project Duration: 5 months

Awesome Website Guy’s Approach for Nonprofit Clients

Business Assessment and Project Scope

Before we began, AWG ensured that our agency aligned with this client’s KPIs and objectives. Through discovery calls and ongoing conversations, we fleshed out a clear scope for our client’s project. Since BSRI had an existing site, we evaluated their current site, where we determined that a complete rebranding would be the best option for this client. 

Website Design and Functionality

Within the first few weeks, Awesome Website Guys created design mockups for our client. This is an essential step to set the tone for the rest of the project. Based on our client’s feedback, our WordPress experts then built a personalized website with high quality text, images, and site layouts. This website featured a modern, coastal vibe to help enhance and promote Brunswick county’s businesses and community. Once the brand’s nonprofit web design was established, AWG implemented key elements to ensure the site was functional and relevant, such as a home, about us, board of directors, BSRI team, employment opportunities, resources, and contact pages. 




Awesome Website Guys created a strategy for search engine optimization that helps local seniors and their families in their community discover BSRI’s site via search engines and social media platforms. Our approach included writing up-to-date content, making technical site updates, and generating new backlinks. This process will help drive site traffic and promote BSRI’s goal of enhancing the quality of life for seniors of Brunswick county.

Project Results

Awesome Website Guys recently launched a new WordPress site for BSRI, a North Carolina nonprofit organization. This site is mobile-friendly, modern, and user-friendly to ensure that it can be easily accessed and viewed on any device. Our client’s site is also optimized for SEO, which will help our client’s site gain even more traffic and rank higher for local SEO in their community.

Team Deliverables

  • Created modern nonprofit website
  • Optimized website for SEO and promoting local businesses
  • Submitted site and sitemaps to Google for ease of indexing
  • Integrated social media channels on site to help grow site’s branding and inbound links

Why the Brunswick County Chamber of Commerce Site Is Successful

As the top CMS (content management system) in the world, WordPress was a great choice for our client. Brunswick County Chamber of Commerce’s WordPress site is search engine friendly, which will help drive site traffic and promote their local coastal community. Our client’s site is also fully customized, so their organization has a competitive advantage in their local community. Since their site is on WordPress, our client can easily manage, update, and edit their site. These factors help create a sustainable site that can grow with our client. Indeed, this will help them continue to be successful.