Client Profile

Name: Liberty HomeCare and Hospice Services

Industry: Healthcare

Location: Wilmington, NC

Scope: Website, Marketing, and SEO

Project Duration: 7 months


Awesome Website Guy’s Approach for Health and Wellness Clients

Business Assessment and Project Scope

Before we began, AWG ensured that our agency aligned with this client’s KPIs and objectives. Through discovery calls and ongoing conversations, we fleshed out a clear scope for our client’s project. Since Liberty HomeCare and Hospice Services had an existing site, we evaluated their current site, where we determined that a complete revamp would be the best option for this client. 

Website Design and Functionality

Within the first few weeks, Awesome Website Guys created design mockups for our client. This is an essential step to set the tone for the rest of the project. Based on our client’s feedback, our WordPress experts then built a personalized website with high quality text, images, and site layouts. This website featured a modern, welcoming, and professional vibe to help enhance and promote Liberty HomeCare and Hospice Services’ business and services. Once the brand’s health and wellness site design was established, AWG implemented key elements to ensure the site was functional and relevant, such as a location finder plugin, services page, career page, various contact forms, and resource pages about their homecare, hospice, and palliative services across North Carolina, South Carolina, and Virginia.


Awesome Website Guys created a strategy for search engine optimization that helps local residents and businesses in their community discover Liberty HomeCare and Hospice Services’ site via search engines and social media platforms. Our approach included writing up-to-date content, making technical site updates, and generating new backlinks. This process will help drive site traffic and promote our client in their local communities.

Project Results

Awesome Website Guys recently launched a new WordPress site for Liberty HomeCare and Hospice Services, a North Carolina homecare and hospice company established over 145 years ago. This site is mobile-friendly, modern, and user-friendly to ensure that it can be easily accessed and viewed on any device. Our client’s site is also optimized for SEO, which will help our client’s site gain even more traffic and rank higher for local SEO in their communities.

Team Deliverables

  • Created modern homecare and hospice website
  • Optimized website for SEO and promoting local services
  • Submitted site and sitemaps to Google for ease of indexing
  • Integrated social media channels on site to help grow site’s branding and inbound links

Why the Liberty HomeCare and Hospice Services’ Site Is Successful

As the top CMS (content management system) in the world, WordPress was a great choice for our client. Liberty HomeCare and Hospice Services’ WordPress site is search engine friendly, which will help drive site traffic and promote their services in their NC, SC, and VA communities. Our client’s site is also fully customized, so their organization has a competitive advantage in their local community. Since their site is on WordPress, our client can easily manage, update, and edit their site. These factors help create a sustainable site that can grow with our client. Indeed, this will help them continue to be successful.