Client Profile

Name: Port City Events Planner

Industry: Events

Location: Leland, NC

Scope: Website, Marketing, and SEO

Project Duration: 4 months


Awesome Website Guy’s Approach for Event Clients

Business Assessment and Project Scope

Before we began, AWG ensured that our agency aligned with this client’s KPIs and objectives. Through discovery calls and ongoing conversations, we fleshed out a clear scope for our client’s project. Since Port City Events Planner had an existing site, we evaluated their current site, where we determined that a complete revamp would be the best option for this client. 

Website Design and Functionality

Within the first few weeks, Awesome Website Guys created design mockups for our client. This is an essential step to set the tone for the rest of the project. Based on our client’s feedback, our WordPress experts then built a personalized website with high quality text, images, and site layouts. This website featured a modern, professional design to help enhance and promote our client’s event planning business in Leland, NC. Once the brand’s event website design was established, AWG implemented key elements to ensure the site was functional and relevant, such as services pages, appointment integration with calendy, a what to expect page, a meet the founder page, and testimonials from happy clients.


Awesome Website Guys created a strategy for search engine optimization that helps local residents in their community discover Port City Events Planner’s site via search engines and social media platforms. Our approach included writing up-to-date content, making technical site updates, and generating new backlinks. This process will help drive site traffic and promote Port City Events Planner in the Leland and surrounding communities of NC.

Project Results

Awesome Website Guys recently launched a new WordPress site for Port City Events Planner, a North Carolina event planner business. This site is mobile-friendly, modern, and user-friendly to ensure that it can be easily accessed and viewed on any device. Our client’s site is also optimized for SEO, which will help our client’s site gain even more traffic and rank higher for local SEO in their community.

Team Deliverables

  • Created modern event website
  • Optimized website for SEO and promoting event business
  • Submitted site and sitemaps to Google for ease of indexing
  • Integrated social media channels on site to help grow site’s branding and inbound links

Why the Port City Event Planner Site Is Successful

As the top CMS (content management system) in the world, WordPress was a great choice for our client. Event City Event Planner’s WordPress site is search engine friendly, which will help drive site traffic and promote their event business in the local community. Our client’s site is also fully customized, so their business has a competitive advantage in their local community. Since their site is on WordPress, our client can easily manage, update, and edit their site. These factors help create a sustainable site that can grow with our client. Indeed, this will help them continue to be successful.