If you’re a solopreneur, freelancer, or small business owner, you probably try to keep overhead expenses low. While this is smart, you shouldn’t be so cost-conscious that you forego essential technology. Cutting-edge tools can be a worthy investment, saving you time, hassle, and money.


This resource guide highlights some of the must-have tools on the market for entrepreneurs and provides tips on how to afford them.


Recognize the Benefits of Tech Investments


Understanding the value of technology can help you prioritize it accordingly.


  • Technology can help you save time. For example, tools like Calendly automate meeting scheduling, while Fiverr speeds up outsourcing.
  • Modern tools can also improve your money management, making tasks like budgeting and saving easier. Examples include Mint and PayPal.
  • With the right tech, you can even reduce workplace stress. Examples include cloud-storage platforms, note-taking tools, and more.
  • Finally, tech can boost customer satisfaction, improving loyalty and retention.


Invest in the Must-Have Tools for Your Company


Once you know how to prioritize your tech investments, get the tools you need.


  • Project management is integral in pretty much every business model, making software like Taskworld or Trello a must.
  • A great website is likewise useful for all business types. A web building and optimization specialist can help you create yours.
  • If you have remote workers, consider tools to simplify collaboration like task management and time-tracking software.
  • Take advantage of low- or no-cost tools when possible. For example, these user-friendly tools make it easy to convert PDF to JPG online for free.


How to Afford Your Tech Investments


Some savvy penny-pinching can help you save when investing in tech.


  • Implement best practices for saving on technology, like considering refurbished goods.
  • Buy your software and hardware on days known for big deals, such as Cyber Monday.
  • Look to coupon sites specifically for technology products to save on purchases.
  • You should be able to claim most of your technology investments as tax deductions. Familiarize yourself with the IRS code on business expenses to make sure.


When investing in technology products as a small business owner, solopreneur, or freelancer, you want to be smart. Take the time to research and strategize your tech purchases before spending. The resources above can help.

Guest Post by Leslie Compos