Client Profile

Name: Liberty Healthcare and Rehabilitation Services

Industry: Healthcare

Location: Wilmington, NC

Scope: Website, Marketing, and SEO

Project Duration: 7 months

Awesome Website Guy’s Approach for Health and Wellness Clients

Business Assessment and Project Scope

Before we began, AWG ensured that our agency aligned with this client’s KPIs and objectives. Through discovery calls and ongoing conversations, we fleshed out a clear scope for our client’s project. Since Liberty Healthcare and Rehabilitation Services had an existing site, we evaluated their current site, where we determined that a complete revamp would be the best option for this client. 

Website Design and Functionality

Within the first few weeks, Awesome Website Guys created design mockups for our client. This is an essential step to set the tone for the rest of the project. Based on our client’s feedback, our WordPress experts then built a personalized website with high quality text, images, and site layouts. This website featured a modern, caring and professional vibe to help enhance and promote Liberty Healthcare and Rehab Services’ business and services. Once the brand’s health and wellness site design was established, AWG implemented key elements to ensure the site was functional and relevant, such as a facility finder plugin, services page, career page, various contact forms, and resource pages about their expert services across North Carolina.


Awesome Website Guys created a strategy for search engine optimization that helps local residents and businesses in their community discover Liberty Healthcare and Rehabilitation Services’ site via search engines and social media platforms. Our approach included writing up-to-date content, making technical site updates, and generating new backlinks. This process will help drive site traffic and promote our client in their local communities.

Project Results

Awesome Website Guys recently launched a new WordPress site for Liberty Healthcare and Rehabilitation Services, a North Carolina healthcare and rehabilitation company established in 1870. This site is mobile-friendly, modern, and user-friendly to ensure that it can be easily accessed and viewed on any device. Our client’s site is also optimized for SEO, which will help our client’s site gain even more traffic and rank higher for local SEO in their community.

Team Deliverables

  • Created modern healthcare website
  • Optimized website for SEO and promoting local services
  • Submitted site and sitemaps to Google for ease of indexing
  • Integrated social media channels on site to help grow site’s branding and inbound links

Why the Liberty Healthcare and Rehabilitation Services’ Site Is Successful

As the top CMS (content management system) in the world, WordPress was a great choice for our client. Liberty Healthcare and Rehabilitation Services’ WordPress site is search engine friendly, which will help drive site traffic and promote their services in their local communities. Our client’s site is also fully customized, so their organization has a competitive advantage in their local community. Since their site is on WordPress, our client can easily manage, update, and edit their site. These factors help create a sustainable site that can grow with our client. Indeed, this will help them continue to be successful.


Valerie Hare

Valerie is a Content Strategist at Awesome Website Guys. She has a background in web development and writing. When not working, she enjoys going to the beach, walking her dog, and chilling with her family.

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