Technology offers limitless opportunities to advance your small business, especially if you’re a solopreneur. Whether you’re looking for skilled freelancers to boost your marketing game or automation apps to streamline your behind-the-scenes operations, help is out there. The trick is knowing which projects can be handled by apps and which you should outsource to professions like Awesome Website Guys. Keep reading to learn how you can get the most out of your tech resources!

Online Educational Opportunities

Great entrepreneurs are always learning. If you’re going to do the work of many different people, a little education can go a long way. Consider enrolling in an online MBA program to boost your skills in accounting, marketing, economics, and strategic planning. The beauty of an online program is that you can learn on your own time, so you don’t have to put your business on the back burner while attending school. 

Freelance Web Designers

When it comes to directly improving your business, good web design is essential. This is one area where it almost always pays to hire professional help. If you don’t know how to design a website, using drag and drop site builders can be frustrating and time-consuming. You’ll save yourself some headaches—and wind up with a much better end product—by outsourcing your web design projects to professionals.

Marketing Professionals

Marketing is another form of tech-based help to hire for your business. While you can use marketing automation tools like OptinMonster, Constant Contact, and HubSpot to save time and expand your business, a marketing professional will know best how to leverage these tools for cost-effective growth. Neil Patel recommends looking for freelancers to fill three key roles—acquisition, monetization, and content. This will help you build the foundation for a solid marketing team.

Copywriters and Content Creators 

While you’re at it, consider outsourcing your content creation as well. Writing web copy, blog articles, and other forms of content is an important part of any business marketing strategy. Thankfully, this job is another excellent candidate for outsourcing. You can find many great freelance writers online who can write compelling content for your website and marketing material. Just be sure to ask to see some published samples of their writing or request a paid trial before signing a contract.

Automation Apps and Tools

Solopreneurs can get a lot of value out of automation apps. Thanks to advancements in ecommerce technology, you can automate almost anything with the help of today’s business apps. For example, Venture Harbour recommends using Zapier to create and schedule automated actions like posting your blog articles on Twitter or saving all incoming Gmail attachments to a Google Drive folder. Scheduling tools like Calendly and invoicing apps like Xero can also be helpful. Think about the activities that take up most of your time and see if they can be automated with simple apps!

Scalable Website Plugins

If you set up your website on a popular website hosting platform like WordPress or WooCommerce, you can take advantage of plugins to add functionality to your website without hiring people to implement these features for you. For example, certain plugins can add advanced coupon features to your store, integrate faster checkout options like PayPal, and streamline the printing of packing slips and shipping labels so you can get your orders out faster. Plugins like these are great for saving time and cutting costs!

Running a business solo doesn’t have to eat up all of your time. Make sure you have room in your schedule to focus on big-picture projects that drive your business forward! With the help of tech-based freelancers and automation tools, you should be able to free up a lot of your time for the things you do best!

Looking for help building or updating your website? Awesome Website Guys specializes in building and optimizing websites for small businesses like yours! Contact us today so we can discuss your project. Call 910-335-4348.

Guest post by Gloria Martinez.