Questionnaires can be used as a great research tool to find out information about so many different things; much like an interview. Questionnaires can be done over the phone, face to face, on a post, or on the computer. A great way to collect data at a very affordable rate as well as efficiently and quickly is through questionnaires. The great thing about these online surveys is that you can reach a wider target audience. Now let’s take that to the next level and bring these amazing concepts to web design.
When to Use Questionnaires
When a browser comes across your web page they have to be enticed and intrigued to stay or move on. Quizzing readers on likes and dislikes can help you figure out what products they need to be introduced to. This interaction could be the deciding factor for the user to be swayed one way or another. The idea behind this web design is to catch the reader as soon as they arrive at your website.
Closed Questions
Closed questions provide structured answers and since you don’t know who will be visiting your website this may be the way to go. Answers like strongly agree / agree / neutral / disagree / strongly disagree / unable to answer are some examples of closed questions. These types of answers can be used to create data that can help with all sorts of things. Make sure your questions stay short, clear and to the point so that you don’t lose the interest of the user. Also be sure that your questions aim for results that you are targeting towards. Make sure the questions go for a ‘trail run’ to be sure users understand the questions being asked and the terminology. If you have more than one question on your web design make sure the order of your questions make sense.
Presentation
One of the most important things you can do to entice users to pause on your website to answer some questions is the way you have it presented. Landing pages that are more like a series of cards with animated transitions in between them than standard web pages, from a design standpoint will make the page more interactive. The result hopefully makes the reader feel as though they are already a part of the product or brand that you created.
As you can see, adding a captivating questionnaire to your WordPress web design may be a great way to attract more subscribers. It’s also a great way to gather data and information about what a user is looking for in a brand or product. If you need an affordable web design partner, contact Awesome Website Guys in Wilmington, NC today.
