Website traffic describes users who visit your website, where the traffic is measured by the number of visits your online business receives. While there are numerous tips and suggestions for gaining repeat web traffic, here are eleven effective tips to take your website traffic to the next level.

 

1. Update Your Site’s Content

Update your site pages frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

 

2. Add Additional Site Value

Offer additional value on your website. For affiliates and partners, you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own products.

 

3. Offer Discounts and Special Offers

You can allow customers to opt in to get discounts and special offers. Place a link on your site to invite customers to opt in to get a monthly newsletter or valuable coupons.

 

4. Add Bookmark or Favorite Buttons

Add a link to your primary page with a script labeled as ‘Bookmark’ or ‘Add this site to your Favorites.’

 

5. Encourage Social Media Sharing

Add social media sharing buttons to your site. This is a great way to engage with your target audience and allow them to share your content with their friends and family. When they share your content, other people will check out your site and increase your web traffic.

 

6. Add Site Recommendation Features

Add a link called ‘Recommend this site to a Friend,’ so visitors can email your website link, with a prewritten title, “Thought you might be interested in this,” by clicking on it.

 

7. Establish Unique Site Branding

Brand your website, so visitors always know they are on your site. Use consistent colors, logos, slogans, and always provide a ‘Contact Us’ link on each page.

 

8. Write a Privacy Policy Page

Create a privacy policy page that clearly defines your philosophy and principles in dealing with your customers. Additionally, post your privacy policy, so clients know they are secure when they visit your site.

 

9. Add a FAQ Page

Create a FAQ page that addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers’ doubts in their first visit to your site.

 

10. Use Relevant Titles and Keywords

Ensure each page on your website has appropriate titles and keywords, so that your customer can find their way back to your site if they lose the bookmark.

 

11. Never Spam Clients

Never spam a client, who has opted for newsletters, with unsolicited emails. For example, if they later decide to opt out of the emails, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. However, they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

 

I hope you found these tips helpful as you continue to grow your site traffic. Using these tips will not only boost your traffic, but will also help you establish an even stronger web presence in today’s digital realm.