Another year has come and (almost) gone, so it’s time to end the year with a bang. With so many ways to shop these days you have to be creative when trying to gain customers and in turn, increase your revenue. Whether you are a new business or have been around for years there are always new tips and tricks to help boost your sales. Let’s take a look at a few ways to end quarter four in a great way.
Change or Upgrade Your Email Marketing Strategy
The Rule of Seven is an old marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you. This explains why more than 64% of small businesses use email marketing and 35% or marketers send 3-5 emails a week. Friday’s have the highest open rate of the week so be sure to send one out that day. Email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
Make Sure Your Website is Mobile-Friendly
With the holidays quickly approaching everyone seems to be in a hurry so if your website isn’t mobile friendly or lags, consumers will more than likely exit your website. More than half of Internet traffic comes from mobile devices so it’s very important your website looks amazing and works the way you want on a mobile device. If your website is hosted through WordPress.com you have nothing to worry about because all of the default themes are mobile-friendly.
Decorate Your Page for the Holidays
The holidays always seem to bring out the best in people and why not spruce up your page to create that excitement. You can do things like add a holiday banner, add a festive pop-up, or create your own personal designs with different tools.
Customer Loyalty Program
Everyone loves a great deal and what better way to show your loyal customers that you appreciate them by giving them something exclusive just for being them! Sending them recommendations on what to purchase based on their past purchases while attaching a one-time coupon is one great way to thank them. Doing a ‘Friends and Family’ event is another great idea which entails giving them a coupon to use and one to give to a friend or family member to gain more customers. There are also flash sales, lightning deals, or 24 hour sales that you can implement into the holidays.
Whatever you decide to do for your website during the holidays we hope that some of our tips and tricks gave you ideas to use. If you are looking for assistance with affordable website design or hosting give Awesome Website Guys a call today. We have the merriest of staff waiting to speak to you!
