Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be sufficient enough to appear at important places. Indeed, your site’s keywords allow people to find your site through search engines. Therefore, it’s important to understand what keyword density is and follow some basic guidelines to ensure your visitors find your site content.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including the HTML code used for writing the web page), and you use a certain keyword five times in the content. The keyword density on that page is obtained by simply dividing the total number of keywords, by the total number of words that appear on your web page. In this example, it is 5 divided by 100, which equals .05. Since keyword density is a percentage of the total word count on the page, multiply the above by 100, which is 0.05 x 100 = 5%.

The accepted standard for a keyword density is between 3 to 5 percent, which is necessary to get recognized by search engines. You should never exceed this amount.

Remember, this rule applies to every page on your site. It also applies to not just one keyword but also a set of keywords that relates to a different product or service. If you would like to fully optimize your site and ensure your site is ranking high, consider hiring SEO experts to help your business grow.

Use these easy steps to check your site’s keyword density.

  • Copy and paste the content from an individual web page into a word-processing software program, such as Word or WordPerfect.
  • Go to the ‘Edit’ menu and click ‘Select All.’ Now, go to the ‘Tools’ menu and select ‘Word Count.’ Write down the total number of words in the page.
  • Next, select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
  • When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword on that page.
  • Using the total word count for the page and the total number of keywords, you can now calculate the keyword density.

I hope you found this article helpful. Knowing how to use keywords properly will help you continue to optimize your site and rank higher on search engines.