Every day, 60% of marketers put their heads together to create one piece of content. This monotonous task is driven by the need for good content and the fight for visibility in the online world. Whether you want to call it digital marketing, content marketing, or SEO, you need quality content.

However, creating quality content sounds easier than doing it. Since custom content is the way to go, 57% of marketers say creating customized content is their primary concern. So, what techniques could help you count yourself among such marketers? Let us dig in and find out.

  • Write for Your Audience

Not understanding the audience is one of the significant mistakes of writers these days. Bear in mind that you are writing for a person looking for queries. You need to impress them and answer their questions. So, how do you go about doing that? 

  • Know your targeted audience

Before you start writing, you have to set the tone of writing. In order to write compellingly or persuasively, you should have a broad idea about the mindset of your targeted audience or readers. 

These elements include age groups, genders, and individuals belonging to particular communities. Writing by understanding your audience type in mind makes the content engaging for readers.

  • What Does Your Audience Want?

First off, understand what your audience wants. Before you put one word on paper, think like your reader. One of the many reasons that 93% of B2B marketers use content is because it helps them connect with their audience. So, make sure you understand the needs of your customers. 

  • Understand Their Questions

Keywords are a remarkable way of looking at common questions in your target clientele. If you look up one keyword, you will find a plethora of questions connected to them. This suggestive method is Google’s subtle way of telling you related questions and queries, so use it accordingly. 

  • Keep relevancy with the topic

Quality content should have relevancy with its topic and featured text within the body of the content. This factor is often overlooked when writers have no prior knowledge of the topic. Therefore, it is crucial to know the following elements in your content:

  • Research the topic

An essential technique you have to perform is researching your topic thoroughly. You’ll find more content to feature in your headings and subheadings by analyzing the subject. Moreover, your information would seem authentic and unique.

  • Avoid featuring irrelevant information

Featuring irrelevant information is among the significant don’ts of content writing. Some writers include extraneous information about the topic to fill in the word count. This action covers up the valuable content. Thus, it seems watery and has a poor-quality range.

  • The AIDA Technique

There’s a fragile line between content and copy. Perhaps the only difference between both content & copy’s spot on the funnel. Copy is top of the funnel, where content is bottom to mid-funnel. However, the AIDA technique works the same in both of them. Here’s how you can use it in your content:

  • Awareness

The ‘A’ in AIDA stands for awareness. Therefore, your content needs to build awareness about whatever you’re selling. Think when a product or service came to your attention because of content or copy, and then use that inspiration. 

  • Interest

Then you need to build interest, but how will you? Almost 70% of marketers believe content generates more interest in a product than email. Therefore, you need to agitate the problem in the mind of your customers through your content. 

  • Desire

Once you stir a problem long enough, the reader/customer will be itching for a solution. That’s when you strike with a solution. The AIDA model of writing copy or content is all about it. It would be best to stir the pot long enough before presenting a way to cool it down. Make your readers desire that solution.

  • Action/CTA

It is time to call your reader to a possible action once you have raised awareness about a problem, agitated your reader, and presented a solution. This part of your content generates leads and converts them to sales. So, you have to make sure it’s seamless and not enforced. 

  • SEO Elements

Before you move forward and post your content, you need to make sure your content is up to SEO standards. 

Search engine optimization is all about quality. Therefore, there’s no space for plagiarism. So, it would be best if you check plagiarism before posting it. Then, these additional elements can help too:

  • Keyword Density 

Keyword density is one of the most important things about content writing. If your keyword density is above 5%, then Google’s crawler will blacklist your content for keyword stuffing. To avoid that, make sure you use keywords only adequately. 

  • Keyword placement

It is essential to know where you should feature your keywords in the content. The keyword should be placed in such a way that it naturally presents the idea in the content. 

It should not feel like the keyword is added in a paragraph or a sentence out of nowhere. Keyword placement in the sentence should go with the flow of your passage.

  • Internal Links/External Links

Internal links leading to other pieces of content in your domain are essential to help your content stick. In contrast, external links can help draw traffic from different parts of your site. 

These links also support the credibility of your content by showing affiliation with another authentic source. This technique supports the credibility of your web content with better engagement and impressions.

  • Content Structure

The structure is one of the most important things to ensure any content’s performance. How do you go about structuring a content piece for online marketing? Follow a film’s script. 

For example, in the first act, raise a problem, in the second half, show methods to deal with it, and in the final section, present a solution, just like the AIDA technique. 

  • Raise the Questions 

Questions are essential in writing good content. You can always go for the old-school technique of asking a question right off the bat. Hook your audience in, and then answer each question gradually.

  • Present a Solution

The online audience is all about solutions. The more you present solutions in your content, the better. Don’t ask too many questions, and don’t agitate your audience too much. 

  • Start with a catchy introduction

You are trying to get your audience’s attention to present that your content features something unique. Display what your content offers by writing a concise yet informative introduction line. By reading the introduction, your audience should understand the rest of your content.

  • Maintain length

The structure of content directly implies an impression towards a reader that they should proceed reading the content or not. If readers find huge paragraphs piled up on each other on a webpage, they might find it worth reading.

Each paragraph should have line spacing where one paragraph ends and the next begins. It makes it easier for the audience to read the content and remain engaged with the website for a specific time.

  • Follow a format

The formatting style usually depends on the type of content you’re writing. If you’re writing a product review, adding feature tables with pros and cons is vital.

Some writers prefer to use bullet points in the guidelines to make the content more readable for the audience. Relevant formatting style portrays the nature of the content and also helps to improve the readability score.

  • Relate the headings

The relevancy of headings is another crucial part of the content’s structure. The proper hierarchy should be followed along the headers to categorize the information. 

Organized headings help readers navigate the content more accessible as they can jump right into the section to find what they are looking for. 

  • Readability 

Nobody likes to read complex content filled with jargon or overly complicated terms. Bear in mind that you’re not writing an academic presentation or dissertation. Using small and simple words is the best way to write online content. Then, you need to ensure these two as well:

  • Short Sentences

The first enemy of any good piece of content is long sentences. If you are presenting good information, but in long sentences, then there is no chance people will read it through. In simple words, a sentence of 15-20 words is acceptable, but 10-15 words are ideal. 

  • Avoiding Jargon & Fluff Words

Fluff words will harm your SEO chances, but they will also throw off your audience. Then, using industry jargon will do the same. As mentioned above, you have to keep it simple and make it crisp. If you’re running out of words, try using a paraphrasing tool to help with that.

  • Manage your information

While writing about content, you have to manage information appropriately. Perform a part-by-part approach to feature the correct data set in your content. 

Stuffing all the information in one enormous paragraph or heading degrades the value of your content. You’ll hardly get any impressions or engagement with the featured links in the content if the audience is not interested to read about it.

  • Focus on Educating the Reader

When your reader is through your article, they must learn something new. If you raised questions but didn’t provide answers, then your content piece failed. They need to leave your website with further information. How do you do that?

  • Understand the user’s persona

Read your web content from the reader’s perspective. Focus on the website and the nature of the topic that will be featured on it. Now ask yourself, is this written information answering my query?

That’s where you get to experience what users are looking for. Your content should present straightforward answers to the user’s query, which helps gain a credible reputation among SERPs.

  • The 80/20 Approach

The good old 80/20 approach can never let any writer down. Make sure you write 80% of the content for educating your audience. 

Therefore, focus on providing informative value. Then, use the rest of the 20% to sell your product or service. You will see a significant difference. 

  • Use Facts & Stats

Facts and stats attract the audience more than your opinions or examples will. So, the best way to educate your audience is by providing stats, preferably the latest ones. 

  • Add infographics

Infographics are a great way to guide your audience about the content featured on your website. Just because it’s an image doesn’t mean it cannot have written content on it. Infographics make things a little more interesting for readers.

Infographics include interactive images with a graphical representation of the topic’s activity. Infographics can have headlines, subtitles, or critical points on your featured content. You can also add animation or infographics to guide your audience with content navigation.

  • Mention authentic source

If you are including an alt text in the image or backlink in a keyword, make sure that it leads to an authentic source that adds value to the user’s query. These sources should have relevance to your content. Otherwise, it’ll seem like spam linking.

  • Proofread as much as you can

It is not vital to submit your work without giving it a final look. In the end, it all comes down to editing before the final submission of your work. Once you are done writing your article, make sure to do the following things:

  • Proofread

Spare some time to give your writing a final read. Be strict with yourself and look for any grammatical errors or spelling mistakes. Read the article multiple times to see for any areas of improvement in the structure or formatting of your content.

  • Edit

Once you are done proofreading, it’s time to implement the changes. Edit your content to make the relevant changes and improvements. Exclude any portion that seems irrelevant to the sense of content’s topic.


Final Word

Good content creation is all about devising your approach. You can learn a variety of techniques or look up tips. Yet, the best way to write content is by focusing on the content’s objective, audience, and target industry.